Southern Brides // Who is Your Market?

Working in the wedding industry in the south, it is important to know who you are working with. 

Your typical bride:

Average age: 29 (groom age is an average of 31)

Average household income: $71,000

Average time spent planning: 11 months

Average cost of wedding: around $25,900

With this in mind, you know who to market to. About $70 billion is spent annually in the wedding industry. The most money is spent on reception site, gown, caterer/cake, photographer and entertainment. 

There are many things that people do not realize about the modern southern bride. Some of those things include:

59% of brides use Pinterest to find inspiration for their wedding dress

18% of brides buy their dresses online

86% actually wear something old, new, borrowed, and blue

(Found on Brides.com)

Brides today typically try to pick out a ring and have their grooms know what they want. In fact 61% of guys consult their girlfriends before purchasing a ring. The average cost for an engagement ring is $5, 300.

And what month is the most popular for engagement? December. The average length of an engagement is 14 months. 

Have fun planning!!